Build Your Own Digital Marketing Team
What’s the current structure of my marketing team? Can my existing setup and structure cope with the demands of tomorrow’s rapidly evolving digital marketing landscape? Are we using the right technology and software to enhance our marketing potential and maximise performance? Are we really getting the most from our agency’s?
If you’re thinking about restructuring or building a new digital marketing team, these are just some of the questions you should be asking yourself.
With technology and consumer behaviour changing at such a rapid pace, it’s more important than ever to develop an agile team and structure that meets these demands.
Building an internal digital marketing team from the ground up isn’t easy. Prior to embarking on this journey, there’s lots you need to consider and plan for. Having built my own agency from scratch, from a 2 man start up to 13 employees, I have a plethora of experiencing in planning, processes, recruiting and managing digital marketing professionals.
Assessing Your Business Requirements and Goals
Prior to building an internal digital marketing team, it’s imperative that you have a clear understanding of the business’ requirements and goals. I’ll help you assess what the business needs from it’s digital marketing team in order to clearly communicate a plan of action with timelines.
Creating a Digital Marketing Team Road Map
Aligned with your business goals and timeframes, I’ll build and develop a digital marketing team road map for your business. Implementing clear milestones will help everyone involved visualise the key requirements and responsibilities for everyone invested in the project.
Building your own digital marketing is an investment in people as well as technology. As with all investments, you need to ensure your investment is accountable. I develop jargon free, concise measurement and reporting plans that will provide the key stakeholders with a clear understanding of the return on their investment.